Since the advent of Google, search engines as a whole have relied more and more on the inbound links to your web site to determine its importance and relevance.
The basic idea of using links as an indication of importance:
If site A has 10 other web sites linking to it, and site B has only 5 links to it, then site A has more recommendations and therefore must be more useful and should rank higher.
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The above outline of how search engines use links is only a small part of a much bigger picture. We can expand on this by adding other factors, such as the actual content on the web site, the coding of the html that describes the page, the exact words used in the third party links, the content of the page the link has come from, and the 'importance' of that page.
Together with a few other factors, this is how all the major search engines determine your search result position.
By understanding how search engines work, we can help them to rank your site correctly.
If you have followed our best practice guidelines when building your site, then your next step is to increase the number of inbound links. If you have a legitimate web site which is coded correctly, then adding more inbound links will improve your search engine rankings.
The level of online competition for your product or service will determine the number of links you will need to get your site on the first page of the search results. Note, Keyword Research will have identified this.
Contact Gianthand for a no obligation appraisal of your site and an estimate of the number of links you are likely to need.
Not all links are equal, in fact, some links can actually be detrimental to your web site. Be wary of link providers that make unrealistic promises.
Gianthand can help you to gain good quality inbound links, boost the importance of your web site and significantly improve your search results. By combining high quality inbound links with the other steps in our online marketing strategy you can achieve first page search results for your web site.
Increasing the number of links to your site is time consuming and it is often difficult to know where to start. Who do you approach for links? What do you need to provide for them to link to you properly? Do you have the time to follow it all up?
Gianthand have years of experience in building links for clients' sites. We have developed tools that identify the best people to approach and the most relevant directories to submit links to. We provide cut-and-paste code that is optimised to your keywords.
And importantly, we have dedicated staff that will devote time to your link building campaign and won't get distracted by the rest of your business - like you would.
Our core services provide everything you need to run a successful Internet Business.